MarketForce is a Kenyan startup that is committed to revolutionizing the retail sector in Africa by digitizing the way informal merchants operate and grow their businesses. With over 100 million merchants across the continent, MarketForce is building a SuperApp - a one-stop solution that will meet all the needs of merchants, from buying and selling goods to accessing value-added services.
The informal retail sector in Africa is facing a number of challenges, including limited access to financial services, low levels of financial literacy, and a lack of technology. These challenges make it difficult for informal merchants to grow their businesses and compete with larger, more established retailers.
MarketForce recognized the need for a solution that would address these challenges and help informal merchants grow their businesses. They decided to build the SuperApp - a platform that would digitize the way merchants operate and introduce value-added services to create a one-stop solution for multiple merchant needs. They needed to showcase the features and benefits as well as the company's culture on a website that would attract potential customers and investors.
I worked closely with MarketForce to design a website that would attract investors and partners to the SuperApp. The website was designed with a clear and concise message that highlights the potential for growth in the African retail sector and the impact that the SuperApp can have.
The result is a professional and modern website that showcases the potential of the SuperApp to investors and partners. The homepage features an interactive video that allows users to see how the app works and what it can do for merchants. There is also a section on the growth potential in the African retail sector, as well as a detailed overview of the SuperApp's features and benefits. The website also includes a page that highlights the ethos and culture of the company with the leadership highlighted.
Since launching the website, MarketForce has managed to get partners and investors buying into the vision. So far MarketForce has gained more that USD 40 Million in Series A investment from global investors and has built partnerships in the 4+ countries they are present in.